What is a GEO Score?
A simple number that tells you how visible your brand is when people ask AI for advice.
Last updated: June 2025
The simple version
Imagine someone asks ChatGPT: "What is the best running shoe brand in France?" Does your brand appear in the answer? That is what a GEO score measures.
The score goes from 0 to 100. A score of 0 means AI never mentions you. A score of 100 means you are the first thing AI talks about. Most brands starting out score somewhere between 10 and 30.
Why does this matter?
More and more people are using AI assistants to find products, compare brands, and make buying decisions, rather than typing into Google. If your brand does not appear in those AI answers, those potential customers never even hear your name.
Think of it like this: if Google is a library, AI is a friend who gives you a direct recommendation. People trust that recommendation much more than a list of links.
How is the score calculated?
visivAI sends real questions to AI engines: the same questions your potential customers are asking. It then checks the answers to see if your brand was mentioned, and how prominently.
- Mentioned first or featured as the main answer → high score
- Listed among other options → medium score
- Briefly mentioned → low score
- Not mentioned at all → zero
The overall GEO score is the average across all the questions you track.
Which AI engines are tracked?
visivAI tracks the four main AI engines that people use today: ChatGPT, Claude, Gemini, and Perplexity. Each engine can give different answers. Your brand might appear in one but not another. That is why tracking all of them together gives the full picture.
What is a good score?
How do I improve my score?
The best way is to make sure AI engines have good, clear information about your brand. Write content that directly answers the questions your customers ask. Get mentioned on well-known websites, review platforms, and publications. AI learns from what it reads on the internet. The more it reads good things about you, the more it will mention you.
Common questions
Is a GEO score the same as a Google ranking?
No. Google shows a list of links. AI gives one direct answer. Either your brand is in it or it is not. You can rank on Google page 1 and still have a GEO score of zero.
How often does my score change?
AI models update regularly. Your score can change week to week, which is why tracking it over time is important.
Does my GEO score affect my revenue?
Yes, higher visibility means more people hear about you through AI, which means more potential customers visiting your site. See how we estimate that revenue.