GEO Tools Comparison 2025
Visivai, Peec AI, Otterly, and Profound: the four main tools for tracking brand visibility in AI-generated answers. Side-by-side comparison of pricing, engines, and features.
Last updated: August 2025 · Sources: peec.ai, otterly.ai, getprofound.io, tryvisivai.com
| Feature | Visivai | Peec AI | Otterly | Profound |
|---|---|---|---|---|
| Pricing | ||||
| Free plan | €0/mo forever | 7-day trial | 7-day trial | Demo only |
| Starting price | €29/mo | ~€85/mo | $29/mo | $399+/mo est. |
| Target market | SMB & agencies | SMB & agencies | SMB & agencies | Enterprise |
| AI Engines | ||||
| ChatGPT (OpenAI) | ||||
| Perplexity | ||||
| Gemini (Google) | ||||
| Claude (Anthropic) | ||||
| Microsoft Copilot | ||||
| Google AI Overviews | ||||
| Grok, Meta AI, DeepSeek… | 11 surfaces total | |||
| Total engines | 4 | 3 | 4–7 | 11 |
| Features | ||||
| GEO score (0–100) | Visibility score | Metrics | Citation metrics | |
| Competitor analysis | ||||
| Share of voice | ||||
| Score history / benchmarks | ||||
| Action plan / recommendations | ||||
| Score alerts | ||||
| Weekly email digest | ||||
| AI revenue impact estimation | ||||
| Free shareable AI report | ||||
| Content / URL audit | ||||
| Agent / crawler analytics | ||||
✓ = available · – = partial / varies by plan · ✗ = not available · Profound pricing is estimated from third-party sources; no public pricing page.
Frequently asked questions
- Which GEO tool has a free plan?
- Among Visivai, Peec AI, Otterly, and Profound, only Visivai offers a permanent free plan (€0/month, no credit card required). The others offer trial periods only, or no public trial at all (Profound is enterprise/demo-led).
- What is the cheapest GEO tool?
- Visivai starts at €0/month (free plan) and €29/month for the first paid plan. Otterly starts at $29/month. Peec AI starts at approximately €85/month. Profound is enterprise-focused with no public pricing; estimated starting price is $399+/month.
- Which GEO tool tracks the most AI engines?
- Profound tracks 11 AI surfaces. Otterly tracks up to 7 engines. Peec AI tracks 3 engines (ChatGPT, Perplexity, Gemini). Visivai tracks 4 engines (ChatGPT, Claude, Gemini, Perplexity).
- Which GEO tool estimates revenue from AI visibility?
- Only Visivai includes an AI Revenue Impact module that estimates the monthly revenue attributable to brand mentions in AI-generated answers. Peec AI, Otterly, and Profound do not offer revenue estimation tied to AI citation rates.
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